UPDATE: Sad face. Bahn Mi officially jumped the shark (in media saturation terms): NYT just came out with this article. I have to say, it’s a good article about my fave sandwich. ilove you Bahn Mi. Don’t change.
This article is annoying and shallow. Yet another proclimation of a long-loved obsessives ethnic food gone trendy. Why people insist on ruining Bahn Mi for everyone is beyond me. I get that journalists report on trends. I get that they report the news but I have to say, this is annoying. Someone clearly needs a lesson on trends and given my extensive advertising background, I am more than happy to provide a very basic outline for you.
Anatomy of a food trend 101 babies:
1. The new trend has started as a reaction to what is mainstream
2. Different kinds of trendsetters adopt the trend
3. A high number of trendsetters adopt the trend
4. The trend first emerges in a major city that is know to have many trendsetters
5. The trend quickly spread to other cities that are known to have many trendsetters
6. There is ongoing product and/or design development early in the trend process
7. The products or style can be imitated or copied
8. Many of the trendsetters’ media feature the trend in articles
9. There is a connection between Hollywood movies and the trend.
*courtesy of Henrik Vejlgaard, M.A., M.Sc
Can’t wait for the hipsters to catch on the the bahn mi sandwich! If I need a bahn mi in the hand of some trife loser I’m going to DIE. Did we not learn anything from the early 2000’s cupcake trend? The early 90’s pad thai movement? The mid 90’s asian fusion craze? The more recent $2o burger ridiculousness?